Djamel Ighil
Senior consultant in strategy, marketing and artificial intelligence.
About
With several years of agency experience, I combine strategic thinking and creative execution to design marketing solutions that deliver measurable results. Through solid expertise in digital tools and data analysis, I help organizations strengthen their brand and achieve sustainable, data-driven growth.
Services
Strategic innovation
Design and implementation of innovative solutions to drive growth and differentiate brands.
See the case studies (4)Digital strategy
Development of data-driven marketing strategies and campaigns, aligned with your business objectives.
See the case studies (6)Analytics + data
Collection and analysis of marketing data, with a commitment to integrity. Campaign performance reviews and recommendations to improve effectiveness and set the next priorities.
See the case studies (7)A mastered stack, from data to automation, at the service of your results.
My methodology
One decision at a time, evidence before recommendations
Each engagement starts with a specific decision. I use artificial intelligence to process information, explore options and prepare tests. The recommendation, its evidence and its limits remain mine, and you see them.
Frame
Which decision must be made? Deliverable: a decision brief.
Investigate
What do we actually know? Deliverable: an evidence file, where every claim has a verified source.
Explain
What produces the situation? Deliverable: a diagnosis that tests at least two explanations.
Build
What choices are possible? Deliverable: three distinct options, compared with the current situation.
Test
What could invalidate each option? Deliverable: test results, with thresholds set before data collection.
Decide
Which choice justifies the resources committed? Deliverable: a two-page decision note.
Steer
Do the results confirm the choice? Deliverable: a follow-up and corrections.
(438) 879-5477
djamel@ighil.ca
315 Bd René-Lévesque E, Montréal, QC H2X 3P3
@djamel.ighil